Insight Assurance

**July 15 | 1:00 PM ET**

SOC 2 compliance rarely comes up at a convenient time. For most founders and growth-stage teams, the pressure to get audit-ready arrives right when you're heads-down on product** **or when a customer sends over a security questionnaire that's standing between you and a signed contract. **The ability to answer those questions isn't separate from product-market fit; It's part of it.**

Enterprise customers, procurement teams, and investors are asking about SOC 2, ISO, and security posture before you're ready, and **being unprepared slows the business down at critical **junctures. T**he companies that navigate audits most effectively aren't necessarily the most sophisticated — they're the ones who had the right conversations early.**

Join Insight Assurance and Treeline on July 15 at 1:00 PM ET for a candid conversation on what SOC 2 really means for your business — from both sides of the process.

**Topics We'll Explore**

• **Why compliance is a product-market fit conversation, and what founders miss when they treat it as a back-office problem**

• What companies need to understand about SOC 2 before they start

• How to build audit readiness into operations — not bolt it on at the end

• The gaps that show up most often in the audit, and what they typically signal

• Practical audit planning for resource-constrained teams

• How to have the right conversations with your auditor early in the process

**Who Should Attend**

This session is designed for **founders, CEOs, CFOs, and Chiefs of Staff** at growth-stage companies **who are thinking ahead about compliance milestones or who are already running into security and compliance questions,** as well as teams preparing for their first SOC 2 audit or working through an existing audit cycle.
