The Audit Conversations We Wish Founders Were Having Earlier | Getting SOC 2 Audit-Ready Before the Pressure Is On

July 15 | 1:00 PM ET

SOC 2 compliance rarely comes up at a convenient time. For most founders and growth-stage teams, the pressure to get audit-ready arrives right when you're heads-down on product** **or when a customer sends over a security questionnaire that's standing between you and a signed contract. The ability to answer those questions isn't separate from product-market fit; It's part of it.

Enterprise customers, procurement teams, and investors are asking about SOC 2, ISO, and security posture before you're ready, and being unprepared slows the business down at critical junctures. The companies that navigate audits most effectively aren't necessarily the most sophisticated — they're the ones who had the right conversations early.

Join Insight Assurance and Treeline on July 15 at 1:00 PM ET for a candid conversation on what SOC 2 really means for your business — from both sides of the process.

Topics We'll Explore

• Why compliance is a product-market fit conversation, and what founders miss when they treat it as a back-office problem

• What companies need to understand about SOC 2 before they start

• How to build audit readiness into operations — not bolt it on at the end

• The gaps that show up most often in the audit, and what they typically signal

• Practical audit planning for resource-constrained teams

• How to have the right conversations with your auditor early in the process

Who Should Attend

This session is designed for founders, CEOs, CFOs, and Chiefs of Staff at growth-stage companies who are thinking ahead about compliance milestones or who are already running into security and compliance questions, as well as teams preparing for their first SOC 2 audit or working through an existing audit cycle.