Grepr is an observability technology company that helps engineering teams cut through noisy data and reduce costs while improving system reliability. Based in San Francisco, we build AI-powered tools that make it easier for engineers to troubleshoot and run systems efficiently with less effort.

Grepr

Every observability bill eventually gets too big to ignore. The usual fix is to sample or drop telemetry data.

CustomInk cut their CloudWatch costs 85%, from about $100K to $15K a year without disrupting operations. No dev work changed, dashboards kept populating, and their security team was able to continue tracing individual transactions across logs.

In this fireside chat, Will, DevOps Manager at CustomInk, sits down with Grepr's CEO, Jad Naous, and talks through it honestly: what was driving the bill, why the usual fixes were off the table, who he had to win over, how the rollout really went, and what caught him off guard.

**What You Will Learn:**

*   **Cut noise, don’t sample.** How CustomInk reduced log noise by 85%, automatically, using Grepr's signal processing engine that condenses repetitive logs into summaries.
*   **Keep the signal that matters.** How CustomInk’s security team maintained the ability to conduct transaction-level investigations using Grepr-preserved unique Request IDs inside log summaries.
*   **Two destinations, one pipeline.** How Grepr forwards summaries to CloudWatch while writing full-fidelity (raw) logs to CustomInk's own S3 bucket, cutting costs by 85% with no changes to developer work flows.



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