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How CustomInk Cut CloudWatch Costs by 85% while improving signal

Grepr

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Every observability bill eventually gets too big to ignore. The usual fix is to sample or drop telemetry data.

CustomInk cut their CloudWatch costs 85% without disrupting operations. No dev work changed, dashboards kept populating, and their security team was able to continue tracing individual transactions across logs.

In this fireside chat, Will, DevOps Manager at CustomInk, and Vit - Devops Engineer, sits down with Grepr's CEO, Jad Naous, and talks through it honestly: what was driving the bill, why the usual fixes were off the table, who he had to win over, how the rollout really went, and what caught him off guard.

What You Will Learn:

  • Keep the signal that matters. How CustomInk’s security team maintained the ability to conduct transaction-level investigations using Grepr-preserved unique Request IDs inside log summaries.
  • Cut noise, don’t sample. How CustomInk reduced log noise by 85%, automatically, using Grepr's signal processing engine that condenses repetitive logs into summaries.
  • Two destinations, one pipeline. How Grepr forwards summaries to CloudWatch while writing full-fidelity (raw) logs to CustomInk's own S3 bucket, cutting costs by 85% with no changes to developer work flows.

Speakers

Jad Naous

Jad Naous

CEO, Founder @ Grepr

Jad leads Grepr, maker of the Autonomous Operations Platform. Grepr helps SRE and platform teams collect all their telemetry at a fraction of the cost, and detect and remediate unknown failure modes before they become incidents.

Will Spencer

Will Spencer

DevOps Manager, Custom Ink

Will leads DevOps at CustomInk, the custom apparel and merchandise platform behind group orders for teams, schools, events, and businesses. His team keeps the platform reliable and efficient at high transaction volume.

Vít Šesták

Vít Šesták

DevOps Engineer, Custom Ink

Fullstack developer with a strong focus on cloud infrastructure, DevOps, and AI/ML integration. Experienced in building web apps with React, TypeScript, and Java, as well as managing cloud-native workloads using AWS, Kubernetes, Helm, and Terraform. Passionate about connecting software development with AI solutions and deploying them reliably at scale in the cloud.

How CustomInk Cut CloudWatch Costs by 85% while improving signal

39:34

Watch