Glara

## **The future of ecommerce is no longer channel-led.**

Brands now operate across:

*   AI agents and answer engines
*   Traditional search
*   Owned, brand-led experiences

Discovery spans multiple surfaces. No single platform owns it.

## What the webinar will explore

*   How AI changes the role of brand websites
*   Where SEO, AEO and AI visibility intersect and diverge
*   What “visibility” means in an AI-first landscape
*   Why structured data and business logic are now strategic assets
*   How to serve AI-informed shoppers in the final mile from confidence to conversion
*   Why conversion increasingly depends on intent recognition, not blanket optimisation
