Visibility to value: Winning in the age of AI search & discovery

The future of ecommerce is no longer channel-led.

Brands now operate across:

• AI agents and answer engines
• Traditional search
• Owned, brand-led experiences

Discovery spans multiple surfaces. No single platform owns it.

What the webinar will explore

• How AI changes the role of brand websites
• Where SEO, AEO and AI visibility intersect and diverge
• What “visibility” means in an AI-first landscape
• Why structured data and business logic are now strategic assets
• How to serve AI-informed shoppers in the final mile from confidence to conversion
• Why conversion increasingly depends on intent recognition, not blanket optimisation