Measuring success in UGC gaming
9
4:00 PM - 5:00 PM
How do you really measure success in gaming?
Marketers are under pressure to prove ROI everywhere - but UGC platforms like Roblox and Fortnite don’t fit neatly into the usual playbook.
Join Emmy Pollock (Versace, HUGO BOSS) and Craig Tattersall (L’Oréal, Ralph Lauren, Maybelline) as they tackle the big questions:
- What metrics actually matter in platforms like Fortnite or Roblox?
- Can you compare gaming metrics to other marketing channels?
- And how can brands actually measure ROI in UGC gaming?
Bring your toughest questions. We’ll put our frameworks - and the future of gaming measurement - to the test.
Reserve your spot.
Speakers
Craig Tattersall
Account Director
Craig has led virtual strategies for L’Oréal Paris, Maybelline and Lancôme. Prior to GEEIQ, he spent 6 years agency-side with Dentsu and Kantar, driving consumer insights and media strategies of global brands across Retail, FMCG, Tech & Telecoms.
Emmy Pollock
Senior Account Manager
Emmy Pollock is a Senior Account Manager at GEEIQ. She works on virtual strategies with leading brands including Versace and HUGO BOSS. GEEIQ is a data platform, insights provider and team of experts that empowers brands to create long-term strategies and make data-led investments in gaming and virtual worlds.
Replays
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4:00 PM - 5:00 PM