This workshop series is brought to you by the eCom Unity - Europe's biggest closed community for eCom founders & senior operators only.

In this workshops, we bring in experts to share their expertise on all things DTC.
No fluff - but tackling topics that are actually useful in daily operations.

And if you don't know our eCom Unity yet - it's for getting answers for burning questions, accessing data and exchanging ideas with 2,000+ other eCom experts. Every day and totally free.

What's in it for you?
- Exclusivity at its Core: A curated community for those at the helm of D2C brands.
- No Sales Pitches: Brands only. No selling. No agencies.
- Closed Slack Channel: Exchange ideas, troubleshoot challenge and build connections.
- Exclusive Events: Connect with like-minded professionals across Europe.
- Highend Masterclasses: Grow professionally with top-tier knowledge of industry experts.

Sounds like a crowd for you? Apply here for free: 
https://www.ecom-unity.eu/

eCom Unity Workshops

How do you know whether a marketing channel is truly driving growth - or just capturing conversions that would have happened anyway?

That’s the core question behind incrementality.

In this live deep-dive session, Klar CEO Max explains the fundamentals of incrementality testing in a practical and accessible way. From **designing geo holdout tests** and **building reliable control groups** to **interpreting lift and efficiency metrics**, the session covers the key concepts behind one of the most reliable approaches to marketing measurement today.

You’ll learn

*   How to measure true business impact beyond platform attribution
*   How to evaluate whether channels are genuinely additive
*   How leading eCommerce teams use incrementality to make smarter budget and scaling decisions.

Built for eCommerce operators & growth teams looking for a more scientific approach to performance evaluation.
