Incrementality Masterclass: How to measure what a channel really adds with Geospatial Testing
eCom Unity Workshops
44:46
How do you know whether a marketing channel is truly driving growth - or just capturing conversions that would have happened anyway?
That’s the core question behind incrementality.
In this live deep-dive session, Klar CEO Max explains the fundamentals of incrementality testing in a practical and accessible way. From designing geo holdout tests and building reliable control groups to interpreting lift and efficiency metrics, the session covers the key concepts behind one of the most reliable approaches to marketing measurement today.
You’ll learn
- How to measure true business impact beyond platform attribution
- How to evaluate whether channels are genuinely additive
- How leading eCommerce teams use incrementality to make smarter budget and scaling decisions.
Built for eCommerce operators & growth teams looking for a more scientific approach to performance evaluation.
Speaker
Max Rast
Co-Founder & CEO @ Klar
Max is Co-Founder & CEO at Klar and launched the "eCom Unity", Europe's biggest closed community of eCommerce founders and senior operators.
With 12 years in eCommerce, he's a seasoned expert, having previously served as CMO at yfood, where he built up and expanded the marketing team and entered 9 new markets. Now at Klar, he drives growth for eCommerce brands by providing tailored Data Reporting and Attribution software, enabling DTC brands to uncover valuable insights and achieve profitable growth.
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Incrementality Masterclass: How to measure what a channel really adds with Geospatial Testing
44:46