DJUST is a unified B2B commerce platform, specially designed and developed to address the unique needs and complexities of B2B commerce. As a 100% headless SaaS solution, DJUST is designed to unify and digitalize all of the processes for businesses that market products to a network of professionals. DJUST enables businesses to combine all their B2B sales channels, such as department stores, distributors, small retailers, online marketplaces, and their own e-commerce websites, into one unified platform. This integration streamlines business operations, from order placement to supplying a local or international distribution network.

Established in 2020, this French startup already serves a diverse range of sectors, including construction, distribution, hospitality, fashion and lingerie, HVAC, and packaging (among others). In 2024, DJUST is set to expand internationally, focusing on the U.S. and European markets (particularly the UK and Scandinavian countries).

DJUST

This webinar explores how the Universal Commerce Protocol (UCP), a new open standard announced by Google, is reshaping the agentic shopping journey by enabling AI agents to complete purchases directly within conversational experiences. As checkout becomes standardized and fades into the background, the focus shifts to product discovery, where relevance, personalization and merchandising logic determine which products AI agents surface and select. The session will highlight why controlling discovery is becoming a key differentiator in AI-driven commerce, and how technologies like Algolia play a critical role in empowering both B2C and B2B businesses to stay visible, competitive and in control of agent-led purchasing journeys.
