From discovery to purchase: How Universal Commerce Protocol (UCP) is transforming the agentic shopping journey

This webinar explores how the Universal Commerce Protocol (UCP), a new open standard announced by Google, is reshaping the agentic shopping journey by enabling AI agents to complete purchases directly within conversational experiences. As checkout becomes standardized and fades into the background, the focus shifts to product discovery, where relevance, personalization and merchandising logic determine which products AI agents surface and select. The session will highlight why controlling discovery is becoming a key differentiator in AI-driven commerce, and how technologies like Algolia play a critical role in empowering both B2C and B2B businesses to stay visible, competitive and in control of agent-led purchasing journeys.