Lyssna is a remote all-in-one research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.

Lyssna

**Most product teams know they should be talking to users more. The problem isn't knowing - it's making it happen in a way that's sustainable, focused, and actually leads somewhere.**

Continuous interviews are one of the most powerful habits a product team can build.

Instead of big, infrequent research projects, you talk to users regularly - building up a steady stream of insights that inform decisions in real time.

*But most attempts quietly fade out - or never get off the ground.*

The logistics alone can feel like a second job: figuring out who to recruit, chasing down scheduling, managing back and forth just to get one conversation booked.

And even when sessions *do* happen, there's often a nagging uncertainty about whether any of it is actually going anywhere - and whether these conversations will ever translate into tangible product improvements.

In this workshop, you'll build a practical framework and walk away with a ready-to-use Lyssna template to plan, run, and sustain a continuous interview practice that keeps your team close to users and your decisions grounded in reality.

***

## What you'll learn

*   **What continuous interviews actually are** - and why a regular habit of short conversations beats occasional big research projects.
*   **How to scope and plan interviews** that lead to valuable insights and impact
*   **Who to recruit and how often to talk to them** - without creating a sourcing problem that kills your cadence.
*   **What makes a good session** - the right length, format, and balance between open conversation and focused questions.
*   **What to ask and what to avoid** - question types that surface real insight versus ones that just confirm what you already think.
*   **A lightweight system for synthesis and sharing** - how to quickly capture what you learned and get it in front of the people who need it.
*   **The most common reasons for failure** - and how to build a practice that doesn't quietly die after a few weeks.

***

## What we'll do

*   Walk through the key principles of continuous interviewing and what separates a productive practice from one that fades out.
*   Understand what makes sessions useful - how to balance a natural, semi-formal conversation with focused questions that generate real insights.
*   Work through a hands-on exercise using a real product scenario, scoping a continuous interview practice from the ground up.
*   Define what to interview about, who to recruit, what to ask, and how to synthesize and share findings.
*   Walk away with a ready-to-use Lyssna template to launch your own practice from day one.

***

## Who should attend

This workshop is for UX designers, product designers, researchers, and product managers who want to build a sustainable habit of talking to users and make sure those conversations actually drive better decisions. Whether you're starting from scratch or trying to revive a practice that stalled, this one's for you.
