Get closer to your users: How to build a continuous interview habit that's lightweight, sustainable, and impactful

Most product teams know they should be talking to users more. The problem isn't knowing - it's making it happen in a way that's sustainable, focused, and actually leads somewhere.

Continuous interviews are one of the most powerful habits a product team can build.

Instead of big, infrequent research projects, you talk to users regularly - building up a steady stream of insights that inform decisions in real time.

But most attempts quietly fade out - or never get off the ground.

The logistics alone can feel like a second job: figuring out who to recruit, chasing down scheduling, managing back and forth just to get one conversation booked.

And even when sessions do happen, there's often a nagging uncertainty about whether any of it is actually going anywhere - and whether these conversations will ever translate into tangible product improvements.

In this workshop, you'll build a practical framework and walk away with a ready-to-use Lyssna template to plan, run, and sustain a continuous interview practice that keeps your team close to users and your decisions grounded in reality.

What you'll learn

• What continuous interviews actually are - and why a regular habit of short conversations beats occasional big research projects.
• How to scope and plan interviews that lead to valuable insights and impact
• Who to recruit and how often to talk to them - without creating a sourcing problem that kills your cadence.
• What makes a good session - the right length, format, and balance between open conversation and focused questions.
• What to ask and what to avoid - question types that surface real insight versus ones that just confirm what you already think.
• A lightweight system for synthesis and sharing - how to quickly capture what you learned and get it in front of the people who need it.
• The most common reasons for failure - and how to build a practice that doesn't quietly die after a few weeks.

What we'll do

• Walk through the key principles of continuous interviewing and what separates a productive practice from one that fades out.
• Understand what makes sessions useful - how to balance a natural, semi-formal conversation with focused questions that generate real insights.
• Work through a hands-on exercise using a real product scenario, scoping a continuous interview practice from the ground up.
• Define what to interview about, who to recruit, what to ask, and how to synthesize and share findings.
• Walk away with a ready-to-use Lyssna template to launch your own practice from day one.

Who should attend

This workshop is for UX designers, product designers, researchers, and product managers who want to build a sustainable habit of talking to users and make sure those conversations actually drive better decisions. Whether you're starting from scratch or trying to revive a practice that stalled, this one's for you.