CampusESP

Families influence college decisions and persistence but are you fully activating them as partners?

In this session, hear how a cross-campus team built a centralized family engagement strategy that supports families from prospect to enrollment and beyond. By creating a dedicated parent experience and aligning communication across departments, University of South Alabama transformed how families show up, without adding more work for staff.

**You'll learn how to:**

*   Engage families earlier to support yield and transition
*   Centralize family communication across campus
*   Reduce communication conflict and staff burden
*   Strengthen retention through family partnership
