How South Alabama transformed parent engagement across the student lifecycle

Families influence college decisions and persistence but are you fully activating them as partners?

In this session, hear how a cross-campus team built a centralized family engagement strategy that supports families from prospect to enrollment and beyond. By creating a dedicated parent experience and aligning communication across departments, University of South Alabama transformed how families show up, without adding more work for staff.

You'll learn how to:

• Engage families earlier to support yield and transition
• Centralize family communication across campus
• Reduce communication conflict and staff burden
• Strengthen retention through family partnership