Avaus

Most organizations in B2B wholesale and distribution are using AI to cut costs. The bigger opportunity is on the other side of the P\&L.

This 45-minute session focuses on what it actually takes to drive topline revenue growth with data, AI and automation, based on real program experience from the industry.

**Emma Storbacka** opens with why the structure, data richness and commercial complexity of wholesale and distribution make it ideal for AI-driven growth, and a framework for finding where that potential sits.

Then **Ilona Vigren** from Avaus, together with **Sara Nygren** and **Carl Command** from **Dustin**, take you inside **Dustin's Commercial AI Program** one year in. They share the operating model behind it, with concrete examples of governance, process, ways of working and change management. You'll hear about the use case based approach that drives it, with three concrete AI use cases spanning classic and agentic AI.

## What you'll learn:

*   Why B2B wholesale and distribution is well suited to capturing growth from data, AI and automation, and a framework for spotting where the potential sits
*   The operating model behind a live commercial AI program: governance, process, ways of working and change management, with real examples
*   A use case based approach in action, with three concrete AI use cases across classic and agentic AI
*   Learnings from Dustin's first year

## Who should attend

Commercial, sales, marketing and data leaders in wholesale, distribution, and other high-volume, multi-channel B2B models.

*Recording available to registrants.*

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