Avaus

## A hands-on session with live demos of classic and agentic AI

Most B2B organizations are using AI to cut costs and automate processes. The bigger opportunity is driving topline revenue growth.

This 45-minute session is built to be practical. We start with what a commercial AI use case actually is, then show real ones in action, from quick wins to the more advanced setups that make AI pay off at scale.

**What you'll do:**

*   Understand what actually makes an AI use case drive revenue, and why generic AI tools fall short in complex B2B
*   See how to narrow 95+ use cases to the few that fit your business, with our Use Case Navigator
*   Watch real AI use cases in action, spanning classic and agentic AI: from account intelligence and prospecting, to generating campaign pages straight into your CMS, to turning dense technical documents into multi-channel sales and marketing content
*   See the advanced setup we use to run AI at scale, then leave with the Navigator to build your own shortlist

**Who should attend**

Commercial, sales, marketing and data leaders across B2B.

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*Recording available to registrants.*

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