Alcmeon & Simio

WhatsApp has become one of the most powerful business channels today. From customer acquisition and conversion to retention and customer support, leading brands are increasingly placing WhatsApp at the heart of their customer engagement strategy.

In 2026, the most successful companies are those that activate multiple WhatsApp use cases in a seamless and coordinated way, with one clear objective: generating measurable business impact and ROI.

Join this exclusive webinar to discover how to turn WhatsApp into a true growth engine through key industry insights, real-world examples, and an inspiring customer success story.

We're delighted to welcome **Edwige Legrand, WhatsApp Marketing Project Manager at Air France**, as our special guest speaker.

Recognized as one of the most advanced travel brands leveraging WhatsApp today, Air France has successfully established the platform as both a key customer engagement channel and a powerful marketing tool throughout the customer journey. Edwige will share exclusive insights into Air France's approach, key learnings, and best practices.

The webinar will also feature an in-depth look at **Carrefour's WhatsApp strategy**, one of the most compelling examples of full-funnel WhatsApp adoption. From customer service and order tracking to Click & Collect, personalized promotions, and financial services, Carrefour demonstrates how WhatsApp can be deployed across the entire customer lifecycle to create seamless customer experiences and drive measurable business outcomes.

## Agenda

*   Key WhatsApp trends and statistics for 2026
*   Proven WhatsApp use cases from the retail, banking and travel industries that deliver measurable ROI
*   Customer spotlight: How Air France has made WhatsApp a key customer engagement and marketing channel
*   How to get started, scale effectively, and measure performance
*   Live Q\&A session

## Why Attend?

✔ Understand the latest WhatsApp trends and opportunities in 2026

✔ Identify the most impactful and profitable use cases

✔ Learn from real-world examples that can be implemented quickly

✔ Discover how to measure performance and scale your WhatsApp strategy effectively

✔ Gain insights from one of the most advanced WhatsApp programs in the travel and retail industries
