Tella

We built Tella with busy founders and teams in mind. To make great-looking screen recordings, that are good enough to share internally and on YouTube. In this practical session, Grant & I will run you through some of our favourite Tella workflows.

### What we’ll cover:

*   Editing tricks for engagement
*   View page optimisation
*   Video formats
*   Tella's API + AI workflows
*   (Resource) Our favourite gear
*   (Resource) Creators to follow

**Hosted by Tella as part of the January Challenge: Video for Founders** — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Lesson #4 — Tella workflows

We’re hosting a live panel with [**Carmen Vicente**](https://www.linkedin.com/in/carmen-vicente/), [**Renée Shaw**](https://www.linkedin.com/in/reneeeshaw/), and [**Miranda Shanahan**](https://www.linkedin.com/in/miranda-shanahan-5012765a/?originalSubdomain=uk) — three creators redefining what short-form content can look like for founders and small teams.

They’ve each built an audience by doing the opposite of what “safe” B2B content usually looks like. They’ll share how to find your own voice and create content that speaks to your audience as a brand.

**Get to know our panel**

*   [How to start posting content without wanting to die](https://mirandadoesbrands.substack.com/p/how-to-start-posting-content-without) (by Miranda)
*   [How we'll interact with social media in 2026](https://www.tiktok.com/@carmscrolls/video/7563112960986467591) (by Carmen)
*   [Babysitting a tech founder skit](https://www.linkedin.com/posts/reneeeshaw_founders-just-need-some-extra-care-activity-7389283577533894656-LXL-?utm_source=share\&utm_medium=member_desktop\&rcm=ACoAABQ4cR8BV_8DQH1Hlra4vMwmzL-BNFI-GNI) (by Renée)

**What we’ll cover:**

1.  What their early creator days looked like
2.  How to make videos that actually perform on LinkedIn *or* TikTok
3.  Trends in social media worth watching in 2026
4.  Lessons from their most viral videos (and what made them work)
5.  How to show up on camera when you don’t feel like it
6.  Live Q\&A

**This session is for you if:**

*   You’re a founder or creator building your audience with limited time or resources
*   You want to post more video content but can’t stand the overproduced, corporate style
*   You’re ready to experiment with creative formats that actually stand out

Hosted by **Tella** as part of the [**January Challenge: Video for Founders**](https://tella.com/january-challenge) — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently.

For any questions, please reach out to [**louise@tella.com**](mailto:louise@tella.com)


Making short-form B2B videos worth watching

Hot take: it's really easy to stand out on LinkedIn. Most content on there is either AI-generated or extremely bland. In this session, we'll see how you can make your regular content feel more like you. Introducing humour and personality. This will be great prep for our session with Renée, Miranda, and Carmen later this week.

### What we’ll cover:

*   Formats that feel personal
*   Finding your strongest skill
*   Visuals & editing style

**Hosted by Tella as part of the January Challenge: Video for Founders** — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Lesson #3 — Making content authentically yours

We've invited [Justin Brown (Primal Video)](https://www.youtube.com/@PrimalVideo) to share how he would tackle growing with video in 2026. His track record? Growing his own YouTube channel to 1.86 million followers.

We'll also learn practical ways of getting comfortable being on camera and editing videos for beginners.

**What we’ll cover:**

1.  How growing an audience with video works today (vs. past)
2.  Things he wishes he had known when starting out
3.  Practical tips and tools for video production
4.  Live Q\&A with audience

**This session is for you if:**

*   You’re a founder or creator building your audience with limited time or resources
*   You want to post more video content but can’t stand the overproduced, corporate style
*   You’re ready to experiment with creative formats that actually stand out

Hosted by **Tella** as part of the[ **January Challenge: Video for Founders** ](https://tella.com/january-challenge)— a month of live sessions, expert advice, and community support to help founders post video consistently and confidently.

For any questions, please reach out to [**louise@tella.com**](mailto:louise@tella.com)


What it takes to grow with video in 2026 

Most founders and creators give up on posting when times get busy. In this session, we'll see which habits to adopt to avoid burning out, but continue to post hits.

### What we’ll cover:

*   One message, many angles
*   Posting daily
*   How to divide your time
*   Easy ways to find content ideas

**Hosted by Tella as part of the January Challenge: Video for Founders** — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Lesson #2 — Repetition & staying consistent

We’re hosting a live session with [Tycho Luijten](https://www.linkedin.com/in/tycholuijten/) and [Steven van Marle](https://www.linkedin.com/in/steven-van-marle-19039a242/) who produce viral post after viral post, completely raising the bar for B2B content by brands on LinkedIn.

Their ethos is to completely ignore what's “supposed” to work in B2B marketing (i.e. playing it safe). Instead, focusing on content that actually hooks and makes you memorable.

👉 [The Wolf of Wall Street remake](https://www.linkedin.com/feed/update/urn:li:activity:7317797911587688449/?updateEntityUrn=urn:li:fs_feedUpdate:\(V2,urn:li:activity:7317797911587688449\)) (11k likes)

👉 [Pulp Fiction: B2B edition](https://www.linkedin.com/feed/update/urn:li:activity:7338093465206988802/?updateEntityUrn=urn:li:fs_feedUpdate:\(V2,urn:li:activity:7338093465206988802\)) (8.8k likes)

👉 [A marketer's nightmare, replaced by AI](https://www.linkedin.com/feed/update/urn:li:activity:7368534512462372864/?updateEntityUrn=urn:li:fs_feedUpdate:\(V2,urn:li:activity:7368534512462372864\)) (4k likes)

They’ll share how they turned going viral from a coincidence into something repeatable.

***

### What we’ll cover:

*   Why most B2B videos fails
*   The biggest misconceptions people have about content (and how to fix them)
*   Lessons from their viral format
*   How to test what works *yourself* when you don’t have a big team or budget
*   Live audience Q\&A

***

### This session is for you if:

*   You’re a founder, consultant, or small team building an audience from scratch
*   You want your content to stand out, not look like every other LinkedIn post
*   You’re done waiting for the “perfect” setup or strategy and ready to start experimenting

***

[**Hosted by Tella as part of the January Challenge: Video for Founders** ](https://tella.com/january-challenge)— a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Creating LinkedIn's most viral B2B videos

Join our 30-day challenge kick off session. We'll cover how you can get your content to work within days or weeks, not years. There's a ton of data out there on which content has worked for other creators. You just need to understand why it works and borrow those traits in your own content.

### What we’ll cover:

*   Introductions
*   Why your content flops
*   Find what works, make it yours
*   Finding great hooks
*   Creating value (JTBD)

***

**Hosted by Tella as part of the January Challenge: Video for Founders** — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Lesson #4 — Tella workflows

Making short-form B2B videos worth watching

Lesson #3 — Making content authentically yours

What it takes to grow with video in 2026

Lesson #2 — Repetition & staying consistent

Creating LinkedIn's most viral B2B videos

Lesson #1 — Kick off & finding content that performs quickly