Tella

We’re hosting a live session with [Tycho Luijten](https://www.linkedin.com/in/tycholuijten/) and [Steven van Marle](https://www.linkedin.com/in/steven-van-marle-19039a242/) who produce viral post after viral post, completely raising the bar for B2B content by brands on LinkedIn.

Their ethos is to completely ignore what's “supposed” to work in B2B marketing (i.e. playing it safe). Instead, focusing on content that actually hooks and makes you memorable.

👉 [The Wolf of Wall Street remake](https://www.linkedin.com/feed/update/urn:li:activity:7317797911587688449/?updateEntityUrn=urn:li:fs_feedUpdate:\(V2,urn:li:activity:7317797911587688449\)) (11k likes)

👉 [Pulp Fiction: B2B edition](https://www.linkedin.com/feed/update/urn:li:activity:7338093465206988802/?updateEntityUrn=urn:li:fs_feedUpdate:\(V2,urn:li:activity:7338093465206988802\)) (8.8k likes)

👉 [A marketer's nightmare, replaced by AI](https://www.linkedin.com/feed/update/urn:li:activity:7368534512462372864/?updateEntityUrn=urn:li:fs_feedUpdate:\(V2,urn:li:activity:7368534512462372864\)) (4k likes)

They’ll share how they turned going viral from a coincidence into something repeatable.

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### What we’ll cover:

*   Why most B2B videos fails
*   The biggest misconceptions people have about content (and how to fix them)
*   Lessons from their viral format
*   How to test what works *yourself* when you don’t have a big team or budget
*   Live audience Q\&A

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### This session is for you if:

*   You’re a founder, consultant, or small team building an audience from scratch
*   You want your content to stand out, not look like every other LinkedIn post
*   You’re done waiting for the “perfect” setup or strategy and ready to start experimenting

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[**Hosted by Tella as part of the January Challenge: Video for Founders** ](https://tella.com/january-challenge)— a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

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