Reading the Room: Strategic Research for Designers
Lyssna
50:25
Great research doesn't guarantee impact – but knowing how to read the room does. Join us for a live Q&A with Frankie Kastenbaum, Senior UX Designer and LinkedIn Top Voice in Design.
We'll explore how designers can use research strategically to:
- Read stakeholder dynamics
- Recognize when stated problems aren't the real issues
- Know when to push back versus move forward
Frankie will share practical advice on building the cross-functional relationships that make research land, and how to translate findings into language that resonates with different audiences – because executives care about different signals than PMs or engineers.
Whether you're navigating conflicting stakeholder opinions, struggling to get research-backed decisions prioritized, or looking to build more influence as a design leader, you'll walk away with actionable strategies for making research work in the real world of organizational dynamics.
Speakers
Frankie Kastenbaum
Senior UX Designer
Frankie is a Senior UX Designer and Content Creator who is passionate about demystifying the UX space. Through her content and mentorship over the last several years, she helps designers grow their confidence, sharpen their storytelling skills, and turn insights into meaningful design decisions.
Tristan Gamilis
Founder and CPO, Lyssna
Tristan is the Chief Product Officer and one of the Co-Founders at Lyssna. Over the years, Tristan has worn just about every hat you can imagine, from a full stack software developer, designer, COO, to a customer support agent, which means he has a hands-on understanding of Lyssna and their customers. He is passionate about building products that solve meaningful problems, create enjoyable user experiences, and are adopted by teams worldwide.
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Reading the Room: Strategic Research for Designers
50:25