From insights to innovation: Shaping financial products through research
Lyssna
49:12
Join us for a live Q&A with Taylor Hobgood, Consumer Insights and Innovation Manager at Ally. In this conversation, we'll explore how customer research drives innovation and shapes product development in the digital banking space.
We'll discover how innovative ideas come to life – from identifying customer pain points to concept validation and implementation. Taylor will share tips that bridge consumer needs with business solutions, tools that enable rapid testing and iteration, and strategies for turning customer insights into successful products.
Whether you’re a product manager, designer, researcher, or innovation professional, this session will provide valuable perspectives on creating digital products that truly resonate with consumers' needs and behaviors. Come prepared with your questions about innovation processes, customer-centric design, and collaboration across teams.
Speakers
Taylor Hobgood
Consumer Insights and Innovation Manager @ Ally Financial
Taylor is a Consumer Insights and Innovation leader at Ally Financial, where she oversees the research function at TM Studio, Ally’s internal Concept and Innovation team. Taylor has an academic background in brain and behavior science and industry experience in brand and marketing research within the entertainment sector. She has a natural curiosity and dedication to bringing the voice of the consumer to every conversation.
Tristan Gamilis
Founder and CPO, Lyssna
Tristan is the Chief Product Officer and one of the Co-Founders at Lyssna. Over the years, Tristan has worn just about every hat you can imagine, from a full stack software developer, designer, COO, to a customer support agent, which means he has a hands-on understanding of Lyssna and their customers. He is passionate about building products that solve meaningful problems, create enjoyable user experiences, and are adopted by teams worldwide.
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From insights to innovation: Shaping financial products through research
49:12