How Creative Briefs Shape Influencer Performance at Scale
Kolsquare EN
14:23
As influencer programmes scale, creative briefs often become the weakest link. Objectives get diluted, guardrails multiply, and content starts underperforming despite ticking every box. This webinar breaks down the most common failure points in creative briefs used by mature influencer teams and shows how to turn briefs into a shared framework that drives clarity, creativity, and measurable results.
Best for: teams running always-on or multi-market campaigns.
Speaker
Alicia Van der Meer
Field Marketing Lead & Marketing Manager UK @ Kolsquare
Alicia Van Der Meer is Field Marketing Team Lead and UK Marketing Manager at Kolsquare, where she leads brand positioning and thought leadership across the UK. She works closely with marketing leaders to turn influencer strategies into measurable performance, helping teams move from awareness metrics to commercial impact.
How Creative Briefs Shape Influencer Performance at Scale
14:23