How Leading Brands Measure the ROI of Their Influencer Marketing Operations with Kolsquare
Kolsquare EN
44:28
What does professional influencer marketing actually deliver, beyond reach and engagement?
Forrester Consulting interviewed Kolsquare clients across the beauty, fashion and consumer goods sectors to find out. The commissioned Total Economic Impact ™
study quantifies quantified time savings, campaign efficiency and measurable
business returns from brands operating at scale.
Join us to see the numbers firsthand!
Speakers
Eugen Knippel
VP Global Voice & Industry Relations @ Kolsquare
Eugen is VP Global Voice & Industry Relations at Kolsquare, where he helps shape how the market thinks about influencer marketing, beyond hype, tools, and vanity metrics.
He brings over five years of hands-on experience from Storyclash, working closely with brands and agencies across Europe on influencer strategy, data, and go-to-market reality. His focus is where influencer marketing gets uncomfortable: accountability, ROI, internal politics, and the gap between brand and performance.
Eugen believes influencer marketing is part PR, part performance, part psychology, and still wildly misunderstood.
Alexis Ouelhadj
Consultant @Forrester
Alexis is a consultant working across different consulting verticals within the EMEA region, including Strategy, Market Impact, and TEI. In this role, he works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions.
How Leading Brands Measure the ROI of Their Influencer Marketing Operations with Kolsquare
44:28