Building a Partnership Program That Drives Revenue? Ask Us Anything!
Kiflo
01:00:19
Running a partner program is one thing. Making it consistently drive revenue is another.
Maybe your partners are active but not closing deals. Maybe you're struggling to prove ROI to leadership. Maybe you've built the foundations, but can't figure out why things aren't scaling.
Whatever your bottleneck is — bring it.
Join us on 30 April at 5 PM CET / 11 AM EST, for an open, no-agenda Q&A session with two practitioners who've seen it all: a partner execution specialist and a partner marketing specialist, both with deep experience building and scaling programs at some of the most recognized names in B2B SaaS.
No presentations. No slides. Just honest answers to your real questions.
👥 WHO'S IN THE ROOM?
Sonya Jamula and Michelle Teo are part of the team behind Partnerships in Play — a consultancy that helps B2B SaaS and enterprise teams scale revenue through partner-led GTM.
With nearly 50 years of combined SaaS partnerships experience, they’ve led and scaled programs at companies including Gusto, Aircall, and Thinkific — across referral, affiliate, reseller, and integration partnership models.
This is your chance to tap into that experience directly — and get answers specific to where your program actually is.
🤓 WHO IS IT FOR?
Come if you're a partnership or revenue leader who:
- Has a partner program, but can't consistently show pipeline impact
- Knows something isn't working but isn't sure what to fix first
- Is trying to scale without adding headcount
- Wants direct, experience-backed answers — not generic frameworks
🎁 EXCLUSIVE OFFER FOR LIVE ATTENDEES
Join us live for your chance to win an AI-Powered Partner Recruiting Agent — a custom-built recruiting agent, tech stack guidance, and a 3-hour strategy workshop with the Partnerships in Play team, valued at $5,000. One winner only!
Save your spot and come ready to ask anything.
Do you already have your question(s)? Feel free to pose them HERE before the session, and Sonya or Michelle will answer them live on 30 April!
Speakers
Sonya Jamula
Partnerships Growth Architect and Executive Advisor @ Partnerships in Play
Sonya Jamula is a Partnerships Growth Architect & Executive Advisor who helps B2B SaaS and fintech companies turn partnerships into a profit center. As VP, Partnerships at Gusto, she led a multi-layer ecosystem (accounting tech, fintech, franchise, ISVs) and delivered +12% YoY conversion with double-digit partner-led revenue growth. Previously at DISH/Sling, she built vertical GTM and national partnerships across hospitality, student housing/MDU, airlines, and education. She specializes in channel, integrations, reseller/white-label, and co-sell motions that lower CAC and raise LTV. Known for CFO-ready attribution and pragmatic execution, she brings an operator’s lens to strategy. She’s maintained a 13-year streak of hitting goals.
Michelle Teo
Partner Marketing Specialist @ Partnerships in Play
Michelle Teo is a Partner Marketing Specialist and Founder/Growth Advisor at Demand Conversion. With a background in economics, she specializes in building measurable, CAC-efficient growth engines for SaaS, fintech, and enterprise. Over the past decade, Michelle has worked with 30+ companies in the $5M–$100M range. Her focus is on helping teams identify and activate high-impact partners, build repeatable co-marketing motions, and connect partner activity to clear revenue outcomes.
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Building a Partnership Program That Drives Revenue? Ask Us Anything!
01:00:19