Kiflo

**Partnerships that get signed aren't the same as partnerships that generate revenue together.**

Most companies don't struggle to form partnerships. Agreements get signed, intros get made, partners get added to the PRM. But meaningful pipeline only follows about 20% of them, at best.

You add more partners. You send more intros. And you're still asking: why isn't this turning into revenue?

The answer isn't more partners. It's a repeatable motion that connects them to your target accounts.

Join us on **10 September at 5 PM CET / 11 AM EST** for a live Q\&A with **Lela Koopal**, CEO and Co-Founder at **PRTNRd**, who previously built and scaled partnerships at **Salesforce** and **Accenture**, on building the systems that turn partner agreements into predictable pipeline.

In this session, we'll break down what separates relationship-based partnerships from partnerships that create measurable outcomes.

**What you will learn:**

*   **Choosing Commercially Viable Partners**: What actually determines whether a partnership has potential, including customer overlap, complementary capabilities, shared economics, mutual access, and a strong combined GTM.
*   **Matching the Motion to the Partner**: How referral, co-sell, services, technology, resell, and influence-based partnerships differ, including what each does well, common pitfalls, when to use each, and what to expect a partner to contribute.
*   **Building Repeatable Sales Plays**: Why a value prop and a slide deck aren't enough, and how to define the target customer, buying trigger, business problem, combined solution, partner roles, proof points, and next action for each play.
*   **Making the Unmanaged Base Commercially Viable**: How to scale differentiated enablement across your partner base so more partners can create value for shared customers and pipeline for your AEs, not just the top few.
*   **Tracking Progress Before Revenue Closes**: The leading indicators that show whether a partnership is actually moving, including seller activation, qualified conversations, account mapping, and opportunity creation and conversion, and how a connected partner motion supports that process.

🎁 **EXCLUSIVE OFFER FOR LIVE ATTENDEES**

Attendees will receive free access to the **prtnrIQ Commercial Readiness Assessment** and discover whether your business is equipped to generate repeatable partner-led revenue. You'll receive an immediate readiness score, see the gaps limiting partner activation, and get the highest-priority actions for strengthening your partner revenue motion.

Save your spot and join us live.
