ITAM Forum

Join AJ Witt and ITAM Forum patrons as they discuss all the important news stories of the past year - and gaze into the future to predict what's coming in 2026 and beyond.

*This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our *[*privacy policy*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)* .*


Stories which shook the ITAM world

As IT environments become increasingly complex, the lines between financial, security, and asset governance are blurring. This webinar explores how FinOps, SecOps, and ITAM are converging to provide a unified view of IT risk, compliance, and spend. Learn how integrating these disciplines helps organisations make smarter financial decisions, strengthen security postures, and improve overall governance.

*This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our *[*privacy policy*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)* .*


The Convergence of FinOps, SecOps, and ITAM

Discover how to bridge the data gap between ITAM and FinOps to achieve a unified view of your IT spend. This session explores strategies for creating a single source of truth across hybrid environments - covering cloud, SaaS, and on-prem—enabling more accurate reporting, better cost management, and informed decision-making.

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our [privacy policy](https://itamf.org/itam-forum-privacy-and-data-protection-policy/) .


Bridging the Data Gap: Unifying ITAM and FinOps Reporting for Holistic Cost Management

AI is a present-day disruptor. We’ll examine what AI means for ITAM, compliance, and business strategy, and how you can adapt with confidence. You’ll learn how to anticipate AI-driven changes, prepare your organisation for the challenges ahead, and how to build a resilient AI governance strategy.

## Agenda:

**14:00 - 14:05: Welcome & Introduction**

**14:05 - 14:35: Bringing SaaS into FinOps: Visibility, Governance, and Cost Control**

SaaS spend is rapidly growing but remains hard to track and control. This session explains how FinOps teams can gain visibility, reduce waste, and optimise costs by bringing SaaS under active management—using audits, chargeback models, and actionable dashboards to drive real savings.

Speakers: Gary McAllister, Leigh Martin

**14:35 - 15:05: Driving Sustainable IT: The Art of Cost + Carbon Optimization in the Age of AI**

As organizations face mounting pressure to align IT operations with both fiscal responsibility and environmental stewardship, the convergence of IT Asset Management (ITAM), FinOps, and sustainability practices offers a powerful path forward. This session explores key sustainability concepts and challenges, highlights how AI is reshaping the landscape of green IT, and provides practical guidance on getting started with cost and carbon optimization. Whether you're advancing your practice’s maturity or just beginning your sustainability journey, you'll gain actionable insights to drive smarter, greener decisions across your technology portfolio.

Speaker: Aaron Soto

**15:05 - 15:35: Reimagining IT Asset Management for the AI-Driven Enterprise**

AI is transforming how enterprises manage technology, control costs, and maintain compliance. For IT leaders, this shift brings both opportunity and risk. In this exclusive session, Robbie Plourde, Global Principal Solution Engineer at USU, will uncover how AI initiatives are redefining IT Asset Management and what every organization must do to stay in control. Learn how to align ITAM with your company’s AI strategy, strengthen governance and audit readiness, and create a foundation for intelligent, automated asset management across on-premise, cloud, and SaaS environments. Prepare your ITAM strategy for the next era of AI-driven enterprise success.

Speakers: Robbie Plourde

**15:35 - 16:05: AI and the Future of Java Licensing: Expanding the Role of ITAM and SAM**

Java licensing has become increasingly complex, with evolving terms, hidden deployments, and rising audit and security risks. This session explores how AI and machine learning models can help ITAM and SAM teams move beyond manual reporting to predictive insights — detecting unauthorized Java use, forecasting license needs, and identifying vulnerabilities from runtime data. Attendees will learn how to reduce audit exposure, optimize costs, and strengthen compliance while expanding the role of ITAM and SAM from cost control to strategic enabler.

Speakers: Simon Taylor

**16:05 - 16:35: Q\&A and Closing**

*This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our *[*privacy policy*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)* .*


Online Summit: The Future of AI in IT Asset Management

It’s 2026 and it’s time to make new friends.

Come along to this Online Summit and hear everything you need to know about fostering close ties between ITAM and FinOps, playing to your strengths, and managing your increasingly complex and essential IT estate.

This summit will cover:

*   What is FinOps and why is it important for ITAM teams
*   Practical strategies for engaging with FinOps teams
*   Understanding how your strengths in ITAM are vital to FinOps’ continuing success – and to ensuring your IT estate delivers business value and competitive advantage
*   The role you will play in managing the coming wave of AI solutions – measuring ROI, measuring business value, and ensuring governance which enables innovation
*   Best practices and case studies provided by our patrons

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our [*privacy policy.*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)


Online Summit: FinOps

Speaker

AJ Witt

ITAM Industry Analyst

Replays

Stories which shook the ITAM world

The Convergence of FinOps, SecOps, and ITAM