A SaaS Management Playbook - Practical Guidance on Managing SaaS in 2026
ITAM Forum
47:35
SaaS applications now power much of the modern workplace, yet many organisations still struggle to maintain visibility, control costs, and manage risk across a rapidly expanding portfolio of subscriptions. As SaaS adoption accelerates and purchasing becomes increasingly decentralised, ITAM teams must move beyond ad-hoc tracking and develop structured approaches to govern SaaS effectively across the organisation.
We’ll explore the common challenges organisations face, including shadow IT, fragmented ownership, licence waste, and limited visibility into application usage and renewals. Drawing on real-world practices and industry experience, the session outlines a repeatable approach for discovering SaaS applications, building a reliable inventory, establishing ownership, and introducing governance that aligns IT, procurement, and business stakeholders.
Participants will leave with a clearer understanding of how to integrate SaaS into their broader ITAM strategy, improve visibility across their SaaS estate, and implement practical controls that reduce waste, manage risk, and support smarter software investment decisions.
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Speakers
AJ Witt
ITAM Industry Analyst
AJ is an analyst at ITAM Forum and LISA Course Leader. He has over 10 years experience in ITAM, first as an ITAM Manager for a multinational hospitality company and then as an analyst with ITAM Review & ITAM Forum. He focuses on SaaS Management, Sustainable IT, and is getting up to speed with FinOps.
Paul Cooper
Director of Operations, The Mastermind Group
Paul brings over 20 years of IT Asset Management experience and 3 years in FinOps, with deep expertise in software and cloud spend optimisation, service delivery frameworks, and governance models that drive efficiency and impact.
Paul leverages his combined ITAM and FinOps expertise to help customers on their SaaS Management and Cloud Cost Optimisation journeys - uncovering insights, optimising resources, and enabling smarter, more cost-effective technology decisions.
A SaaS Management Playbook - Practical Guidance on Managing SaaS in 2026
47:35