Inside the State of Brands in Virtual Worlds - featuring Warner Bros. Discovery

Brands are entering virtual worlds faster than ever - but where do they actually stand? In this session from the GEEIQ Go Virtual Masterclass, GEEIQ CEO Charles Hambro and Laila Nasr unpack the findings from the State of Brands in Virtual Worlds report, revealing what the data really says about brand activity, perception vs reality, and where the industry is heading. Then, Monika Oomen from Warner Bros. Discovery joins for a fireside chat on how one of the world's most recognisable entertainment companies is approaching its long-term virtual worlds strategy.