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Is AEO the Missing Lever Behind Your Paid Performance?

Glara

59:40

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Google's shift to AI-powered, keywordless targeting means your website content—not your bidding strategy—is now doing the heavy lifting for ad performance. Join us as we break down why AEO is a direct paid performance lever, how weak product data wastes budget, and how paid, SEO, and product teams need to collaborate in 2026.

Speakers

Chris Kilin

Chris Kilin

Co-Founder @Brandback

Samual Hurley

Samual Hurley

Co-Founder @NOVOS

Josh Duggan

Josh Duggan

Co-Founder @Vervaunt

Ross Allsop

Ross Allsop

Co-Founder @Pion333rs

Is AEO the Missing Lever Behind Your Paid Performance?

59:40

Watch