Is AEO the Missing Lever Behind Your Paid Performance?
Glara
59:40
Google's shift to AI-powered, keywordless targeting means your website content—not your bidding strategy—is now doing the heavy lifting for ad performance. Join us as we break down why AEO is a direct paid performance lever, how weak product data wastes budget, and how paid, SEO, and product teams need to collaborate in 2026.
Speakers
Chris Kilin
Co-Founder @Brandback
Samual Hurley
Co-Founder @NOVOS
Josh Duggan
Co-Founder @Vervaunt
Ross Allsop
Co-Founder @Pion333rs
Is AEO the Missing Lever Behind Your Paid Performance?
59:40