How Brands Win in the New AI Shopping Journey

From agentic storefronts to brand ownership - what the shift means for your commercial strategy

• The AI shopping journey looks different now. From traditional on-site experiences to agentic storefronts and AI-powered search, this session maps the new external AI landscape and where the biggest shifts are already playing out.
• Brand ownership is being redefined. As surface area shrinks and experiences get consolidated, learn how leading brands are staying in control, customizing AI models to their guidelines, and turning the new paradigm into an edge.
• Two camps, one clear direction. The market is splitting fast between those exploring and those executing. You'll leave with a concrete view of where your commercial strategy needs to go next.