GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

Brands like Pepsi, Vita Coco, Harrods and Walmart are leveraging virtual worlds like Roblox and Fortnite to connect with their consumers in new ways, and to create new sources of revenue.

But with record levels of brand activations in gaming, this landscape is becoming increasingly competitive. Join GEEIQ’s virtual summit to gain data-driven insights into how brands across Food, Drink and Retail can capitalize on this new marketing channel.


Food, Drink & Retail Summit

Paris Hilton, Roblox, and the future of brand marketing

RIP Social media marketing. Make way for gaming. 

essence cosmetics. L’Oréal. Sol de Janeiro.

The world’s top cosmetics brands are entering gaming and virtual worlds, like Roblox and Fortnite.

With over 100+ years of Gen Z engagement, a 96% approval rating, and 124k community members, essence cosmetics’ Kingdom of Essentia on Roblox is a prime example of how to do it right.

In this live webinar, you’ll hear directly from the brand, developer, and data team behind the experience. They’ll share:

*   How to use data to build a brand world players genuinely love.
*   Seasonal updates and virtual item strategies that keep fans coming back.
*   Why a persistent virtual world presence made sense amidst the rise of integrations.
*   How to champion brand values that resonate authentically with Gen Z.

PLUS, attendees will get full, early access to our latest report, *2025 Cosmetics Brands in Gaming*.

Reserve your spot right here. 👇


Cosmetics brands in gaming: A conversation with essence cosmetics

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? And how are they taking advantage of the full-funnel opportunity in this new marketing channel? Craig Tattersall, who works with the likes of L’Oréal Paris, BBC, and Walmart, offers a crash course introduction to brands in gaming and unpicks some of the most iconic virtual strategies out there.


Brand loyalty in virtual worlds with Craig Tattersall

Replays

Food, Drink & Retail Summit

Paris Hilton, Roblox, and the future of brand marketing