5 Best practices to prepare B2B businesses for the agentic commerce revolution

Agentic commerce is reshaping retail, but B2B companies can't simply replicate the B2C playbook. By 2028, AI agents will intermediate $15 trillion in B2B purchases, yet only 20% of B2B leaders feel prepared. The challenge? B2B buyers expect fast, frictionless experiences, but they operate within complex procurement systems, negotiated contracts, and specialized product catalogs where accuracy is critical. To succeed in 2026, B2B companies must embrace AI and agentic commerce while maintaining the precision and reliability their buyers depend on.

Join Karthik Jawahar and Dickel Sooriah as they explore the key AI trends reshaping B2B commerce and share five actionable best practices to get started now. From optimizing product discoverability for AI agents to orchestrating real-time pricing and inventory across fragmented systems, they’ll show how to deliver the consumer-grade experience B2B buyers demand. Get your head start in 2026.