CampusESP

Families can be powerful drivers of Giving Day success, not just as donors, but as advocates and amplifiers. In this session, **Molloy Universit**y shares how a family-focused communication strategy helped power a record-setting Giving Day.

You’ll hear how they positioned Giving Day messaging for parents, segmented and personalized outreach, and identified the channels that delivered the strongest engagement. 

The conversation will explore how connecting appeals to family affinity and impact — along with a few small but intentional changes can lead to measurable gains in participation and dollars raised.

Walk away with practical ideas you can apply to your next Giving Day.


Record-Setting Giving Days Start with Families

Orientation leaders share *a lot* of information but families don’t always know where to go once orientation is over.

Take a deep dive into how Florida State University created and promoted the New Nole Orientation Hub: a centralized, digital home for essential orientation resources that families continued to use long after their sessions ended.

In this webinar, you’ll learn:

*   What content FSU included (and what they intentionally left out)
*   How the hub was structured to match how families actually look for information
*   Promotion strategies to drive participation and repeat engagement
*   What families said helped them feel more confident supporting their student


Your new parent orientation hub playbook

For five years running this has been our most-attended webinar — and 2026 is shaping up to be the biggest yet.

CampusESP now supports **5 million parents and family members every year across 450+ institutions**, giving us an unmatched view into what families open, click, read, ignore, obsess over, and ask for next. And for our **2026 Top Trends in Family Engagement** report, we're pulling back the curtain on the patterns and benchmarks every campus needs to know.

Join us for the parent engagement insights that *actually* matter — and the trends that will shape your strategy in the year ahead.


Top Trends in Family Engagement for 2026

When three quarters of families consider financial aid packages a top factor in their student's enrollment decision and only 1 in 4 find financial aid information easy to understand, communication isn’t optional — it’s make-or-break. Join CampusESP and Liaison to explore how coordinated outreach to families, not just students, moves the yield needle.

You’ll see how:

*   Tailored financial aid communications get parents’ attention (and action)
*   Consistent, transparent updates through a parent portal build trust
*   Tracking engagement gives teams a measurable edge during the decision window


Win Yield Through Family Confidence: Communicating Financial Aid and ROI Effectively

The admit-to-deposit window is short, noisy, and high-stakes. The difference between melt and momentum often comes down to what you say, when you say it, and who you’re saying it to.

In this session, **DigiPen Institute of Technology** will share:

*   The types of messages that had the biggest impact on yield
*   What families engaged with most—and what fell flat
*   Lessons learned from the past cycle and what DigiPen is adjusting for 2026
*   How they approached audience segmentation based on funnel stage

Whether you’re refining your yield communications or building your 2026 plan from the ground up, you’ll walk away with ideas you can implement right away.


Admits Don't Enroll Alone: Family Messaging That Drives Yield

Speakers

Kerri Meeks-Griffin

Senior Account Manager

Jeff Hill

Vice President, Admissions and Outreach | DigiPen Institute of Technology

Replays

Record-Setting Giving Days Start with Families

Your new parent orientation hub playbook