Record-Setting Giving Days Start with Families

Families can be powerful drivers of Giving Day success, not just as donors, but as advocates and amplifiers. In this session, Molloy University shares how a family-focused communication strategy helped power a record-setting Giving Day.

You’ll hear how they positioned Giving Day messaging for parents, segmented and personalized outreach, and identified the channels that delivered the strongest engagement. 

The conversation will explore how connecting appeals to family affinity and impact — along with a few small but intentional changes can lead to measurable gains in participation and dollars raised.

Walk away with practical ideas you can apply to your next Giving Day.