Families Prefer Texting. Colleges Underuse It. Here's What to Do.

Families’ communication preferences shift as students move from prospect to enrolled — but SMS is still underused at every stage.

• 30% of prospective families prefer texting, yet only 21% of institutions use it
• 48% of current families prefer texting, but just 28% of institutions have adopted it

In this webinar, Marymount University and New Mexico State University share how they’re using SMS alongside email to reach families with timely, high-impact messages — from recruitment and yield to orientation and ongoing engagement.

Perfect for teams looking to strengthen family communication by using SMS more intentionally.