CampusESP

Families can be powerful drivers of Giving Day success, not just as donors, but as advocates and amplifiers. In this session, **Molloy Universit**y shares how a family-focused communication strategy helped power a record-setting Giving Day.

You’ll hear how they positioned Giving Day messaging for parents, segmented and personalized outreach, and identified the channels that delivered the strongest engagement. 

The conversation will explore how connecting appeals to family affinity and impact — along with a few small but intentional changes can lead to measurable gains in participation and dollars raised.

Walk away with practical ideas you can apply to your next Giving Day.


Record-Setting Giving Days Start with Families

Orientation leaders share *a lot* of information but families don’t always know where to go once orientation is over.

Take a deep dive into how Florida State University created and promoted the New Nole Orientation Hub: a centralized, digital home for essential orientation resources that families continued to use long after their sessions ended.

In this webinar, you’ll learn:

*   What content FSU included (and what they intentionally left out)
*   How the hub was structured to match how families actually look for information
*   Promotion strategies to drive participation and repeat engagement
*   What families said helped them feel more confident supporting their student


Your new parent orientation hub playbook

For five years running this has been our most-attended webinar — and 2026 is shaping up to be the biggest yet.

CampusESP now supports **5 million parents and family members every year across 450+ institutions**, giving us an unmatched view into what families open, click, read, ignore, obsess over, and ask for next. And for our **2026 Top Trends in Family Engagement** report, we're pulling back the curtain on the patterns and benchmarks every campus needs to know.

Join us for the parent engagement insights that *actually* matter — and the trends that will shape your strategy in the year ahead.


Top Trends in Family Engagement for 2026

When three quarters of families consider financial aid packages a top factor in their student's enrollment decision and only 1 in 4 find financial aid information easy to understand, communication isn’t optional — it’s make-or-break. Join CampusESP and Liaison to explore how coordinated outreach to families, not just students, moves the yield needle.

You’ll see how:

*   Tailored financial aid communications get parents’ attention (and action)
*   Consistent, transparent updates through a parent portal build trust
*   Tracking engagement gives teams a measurable edge during the decision window


Win Yield Through Family Confidence: Communicating Financial Aid and ROI Effectively

Families’ communication preferences shift as students move from prospect to enrolled — but SMS is still underused at every stage.

*   **30% of prospective families prefer texting**, yet only **21% of institutions use it**
*   **48% of current families prefer texting**, but just **28% of institutions have adopted it**

In this webinar, **Marymount University** and **New Mexico State University** share how they’re using SMS alongside email to reach families with timely, high-impact messages — from recruitment and yield to orientation and ongoing engagement.

Perfect for teams looking to strengthen family communication by using SMS more intentionally.


Families Prefer Texting. Colleges Underuse It. Here's What to Do.

Speakers

Albert Perera

Senior Account Manager

Nathan Cheesman

Associate Director of Admissions: Orientation & Visit Experience | New Mexico State University

Marie Laverdiere Tartaro

Strategic Communications Specialist | Marymount University

Replays

Record-Setting Giving Days Start with Families

Your new parent orientation hub playbook