CampusESP Academy

In this quick but impactful 30-minute session, we’ll break down how to understand and optimize engagement data throughout your enrollment funnel, from initial sign-up to sustained interaction. You'll learn how to use the Parent Promoter Score (PPS) to assess parent interest and identify key opportunities to improve outreach, content strategy, and support. Discover how data from your enrollment funnel and PPS can drive smarter decisions that align with your enrollment, retention, and engagement goals.


Leverage your Student Enrollment Data

Learn key tools and features available to you in your CampusESP parent and family portal. Join CampusESP’s interactive session as we guide you through:

*   How to use content tools to target your prospective families
*   An overview of CampusESP’s core functionality


Student Enrollment New User Training

Discover how to use CampusESP's drip texting feature to maintain consistent family communication without the daily workload. In this focused 15-minute session, you'll learn to set up automated SMS sequences that boost engagement, drive action, and keep families connected year-round. We'll cover quick setup strategies, message templates, and timing best practices to maximize your outreach impact while minimizing your time investment.


Set It and Forget It: Automate Family Engagement with Drip Text Messages

In this 30-minute CampusESP Academy session, you’ll learn how to leverage your CampusESP parent portal to engage and empower first-generation families with the right resources, messaging, and tools. Led by \*\*Jacqui McBurney, a First Generation Student herself\*\* this session will highlight practical strategies to increase access, foster belonging, and strengthen the family’s role in student persistence and success. Walk away with actionable steps you can apply immediately within your own portal to better support your first generation community.


Supporting First-Generation Families Through Your Parent Portal

Speaker

Jacqui McBurney

Director of Social Impact and Content | CampusESP

Replays

Leverage your Student Enrollment Data

Student Enrollment New User Training