Maximize your Advertisement Feature: How the University of South Carolina Launched 27 Time-Limited Campaigns for Families
CampusESP Academy
34:32
Learn how to strategically plan and execute time-limited advertisements that capture family attention at the right moments (and even drive some revenue). Join University of South Carolina's family engagement team as they reveal how they successfully launched 27 targeted ads last year - from initial strategy and content creation to measuring impact. This dual-format session combines USC's real-world case study with a live training on the advertisement setup process, giving you both the strategic roadmap and technical skills to elevate your family communications.
Speakers
Deonne Yeager
Director of Parent and Family Programs, University of South Carolina
Blair Layman
Engagement Coordinator for Parent and Family Programs, University of South Carolina
Albert Perera
Senior Account Manager
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34:32