European Customer Spotlight: High Grade Coffee – Roasting Fresh in the Heart of London

Join Bellwether for a live European Customer Spotlight webinar with Liam and Stevie, founders of High Grade Coffee in London, UK.

Located in the heart of East London’s iconic Brick Lane, High Grade Coffee began as a weekend pop-up and has grown into a quality-focused specialty café and roastery known for roasting fresh coffee in-house with Bellwether.

In this session, Liam and Stevie will share their journey of building a specialty coffee brand in one of Europe’s most competitive coffee cities, why they chose to roast in-house from the beginning, and how Bellwether helped them bring roasting directly into their café experience.

With the London Coffee Festival (May 14–17) happening just around the corner from High Grade, this is the perfect time to spotlight London’s vibrant specialty coffee scene. Bellwether will be at the festival on May 14–15, and if you’re attending, we’d also love for you to stop by High Grade to see the Bellwether roaster in action and connect with Liam and Stevie about their experience roasting in-house.

We’ll explore:

✔️ Building and growing a specialty coffee brand in London

✔️ Roasting in-house with Bellwether in a café environment

✔️ How freshness and small-batch roasting shape their coffee program

✔️ Lessons from launching and scaling in a competitive coffee market

+ a live Q&A!

🗓️ May 11th at 6pm UK / 7pm CET / 10am PST