Beyond the feed: how to capture real attention

Social media is having a reckoning. Between platform trust issues, brand safety concerns, and a growing backlash from users and regulators alike, the case for rebalancing budgets away from the big walled gardens has never been stronger, yet most media spend still doesn't reflect it. 

Join Stevie Antonioni and Svenja Damzog as they make the case for why the open web deserves more of your budget, what the opportunity looks like for brands, agencies and publishers alike, and what it actually takes to make the shift.  

What we'll cover:

• Why growing scrutiny of social media should have brands rethinking their spend
• How attention measurement, not viewability, makes it possible to compare the open web with social on a like-for-like basis 
• What publishers can do right now to own the narrative and win back spend
• How curation is making it as easy to activate on the open web as it is on social