Despite good intentions most partnerships remain ineffective.

Hockey Stick Advisory changes that.  

Done right, partnerships enhance customer outcomes, deliver higher quality leads, close deals faster, and drive bigger, longer-lasting growth. The good news is this, you no longer have to go it alone.  
Industry data shows that new partner led deals close 35% faster, have a 41% higher win rate, and have a 43% higher lifetime value than regular sales deals. 
How does your current growth stack up against that?

Hockey Stick Advisory

## **Discover the Framework and Tools you Need to Operationalise Partnerships and Accelerate Partner-led Growth**

Join **Bryan Williams**, **Founder** of **Hockey Stick Advisory, Tara Salmon,** **CRO** at **Firmable**, and **Jodie Imam**, **CEO** at **Tractor Ventures** as they explore the proven methodologies and frameworks we have used to help 60+ B2B tech companies move beyond one-off partner plays and unlock scalable, ecosystem-led growth.

From stalled partnerships to untapped potential, this session will help you build a stronger partner ecosystem that fuels sustainable growth.

### **Key Takeaways:**

*   **What's Going on in the Industry** - Understand where the partner landscape is moving, and what it means for your business. 
*   **What High-Performing Teams are Doing Differently** – Explore real examples of companies turning partner strategy into a competitive advantage.
*   **Why Partnerships Fail** – Understand the common pitfalls that waste time, drain resources, and cause partners to drift away.
*   **The Five Pillars of Our Partnership Framework™** – Explore the structure, rhythm, and support you need to turn intent into measurable outcomes.
*   **Future-Proofing in the AI Era** – How partner ecosystems safeguard against disruption and how AI can empower partnership teams to move faster and achieve more.

This session will equip you with the insights and direction to align your leadership team and take the next step in building partnerships into a reliable growth channel. 

The companies building ecosystems now will define the market tomorrow.

Be one of them with our Partnerships Framework™.

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Turning Intent Into Impact: Operationalising Your Partner Strategy