The Sisu Scoop - Follow the Money - Lead Analytics in Sisu

Sisu
40:00
Are your marketing dollars working as hard as you are? In this episode of The Sisu Scoop, host Kaela Nichol and Account Manager Tanner Haas break down lead source analytics and why tracking ROI is make-or-break for real estate teams.
You'll learn how to:
- Track real ROI,
- Identify your best-performing channels, and
- Make data-driven decisions that actually move the needle.
Whether you're spending hundreds or thousands on leads each month, this conversation will change how you invest every marketing dollar.
Ready to follow the money? Let's dive in.
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Speakers
Tanner Haas
Account Manager at Sisu
Tanner is an Account Manager at Sisu, where he specializes in onboarding, implementation, and optimizing business processes for real estate teams. Drawing on a background in sales, leadership, and service as a U.S. Army Staff Sergeant, Tanner is passionate about helping clients simplify operations, streamline transaction management, and improve their sales and recruiting metrics. Since joining Sisu in early 2024, he has supported over 200 teams in boosting efficiency and production. He is based in Florida with his wife and two daughters, enjoying family life while making a difference for Sisu clients nationwide.
Kaela Nichol
Head of Marketing at Sisu
Kaela brings a sharp SaaS background and a deep passion for customer success to her work at Sisu, where she’s been since 2021. Today, she’s focused on spotlighting the stories and wins of Sisu Nation—amplifying the voices of teams turning data into results.
Based in Salt Lake City, you’ll find her off the clock skiing, hiking, or perfecting the art of the dumpling fold.

The Sisu Scoop - Follow the Money - Lead Analytics in Sisu
40:00