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Hidden Playbooks: How B2B SaaS Companies Dominate LLM Results

Exposure Ninja

58:59

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Rippling, ADP, Oyster, Okta, Elementor, and Webflow dominate LLM results — and the data reveals exactly how they do it.

In this exclusive session, Exposure Ninja's CEO, Charlie Marchant, teams up with Malte Landwehr, CMO at Peec AI and former VP SEO at idealo, to reveal the exact strategies these market leaders are using — backed by real data, not guesswork.

What You'll Learn

The Visibility Framework — How leading B2B SaaS companies engineer their digital presence to become the default recommendation across ChatGPT, Claude, Gemini, and Perplexity

Data-Backed Citation Patterns — The emerging patterns in how LLMs select which brands to recommend, including the content types and sources that drive the highest citation rates

Real-World Case Studies — Detailed breakdowns of what Rippling, Elementor, and others are doing differently, with specific examples you can apply immediately

Strategic Implementation — A clear roadmap for translating these insights into actionable changes across your SEO, content marketing, and digital PR efforts

Charlie and Malte will share specific examples, performance data, and the patterns they've identified across thousands of LLM queries.

Who Should Attend

This session is designed for Marketing Directors, Marketing Managers, and senior marketers at B2B SaaS companies who recognise that LLM visibility is becoming critical to lead generation.

If you're responsible for search visibility, brand authority, or competitive positioning in the B2B SaaS space, you'll leave with a complete understanding of what's working in LLM optimisation — backed by evidence, not hype.

⚠️ IMPORTANT NOTICE — This webinar is not open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.

Speakers

Charlie Marchant

Charlie Marchant

CEO @ Exposure Ninja

Charlie Marchant is the CEO of Exposure Ninja, a leading search marketing agency specialising in SEO and AI Search. She leads the agency's ambitious growth strategy, focusing on innovative search solutions and expansion into new markets. With a proven track record of driving results and fostering a diverse leadership team, Charlie is a respected figure in the digital marketing industry.

Malte Landwehr

Malte Landwehr

CMO @ Peec AI

Malte Landwehr is the CMO at Peec AI, a leading AI search analytics solution. Before joining Peec, he was VP SEO at idealo, one of Europe’s largest price comparison platforms. Malte previously served as VP Product at Searchmetrics and has over 15 years of experience in SEO and Product Management. He has founded an SEO agency, conducted research on social networks, and built one of Germany’s 50 largest blogs. Malte frequently speaks at industry events and writes about the future of search, LLMs, and marketing in the AI-first era.

Hidden Playbooks: How B2B SaaS Companies Dominate LLM Results

58:59

Watch