Founded in 2013, Soil Capital is a certified B Corp working with farmers to support the transition to more resilient and regenerative agricultural systems. Operating across Europe, the company uses agronomic intelligence to connect businesses with farmers who are rewarded for improving soil health, mitigating climate change and reinforcing food security.

Using SBTi FLAG-compliant methodologies and digital tools, on-farm practices are translated into reliable, field-level data and verified outcomes. By linking this data with clear economic incentives, Soil Capital helps farmers manage risk and strengthen long-term performance, while agri-food value-chain actors, cooperatives, financial institutions and public bodies gain credible insight into agricultural performance and land-use risk.

Soil Capital

**Monetizing Ecosystem Services: Who Owns the ROI of Regen Ag?**

*Breaking the internal deadlock stalling the 2030 transition*

The hurdle for regenerative agriculture isn't the farming, it's the org chart.

In most AgFood companies, Sourcing is asked to pay transition premiums out of tight, short-term category budgets, while the rewards (supply security, brand equity, climate ratings, cheaper capital) land in everyone else's P\&L. Spoiler alert: no single department owns the ROI of regenerative agriculture. And when the department paying the bill isn't the one seeing the benefit, programmes stall at pilot scale. "Pilot fatigue" isn't a farming problem; it's an accounting problem.

We've covered how value chains co-invest *between* companies. This conversation goes one level deeper: what has to change *inside* your four walls before any of that works.

Join practitioners from **Heineken**, **Niab** and **Royal Canin** for a moderated conversation — no slides, no pitch — on:

*   **The Procurement Deadlock:** why the transition stalls when a long-term resilience investment is judged on one department's expense line
*   **Who actually owns the ROI:** where Finance, Marketing and Sustainability each capture value from on-farm outcomes, and what changes the day that's made explicit
*   **Insights from the field:** what working cross-department actually look like in today's AgFood landscape

*This conversation is designed for pairs. Bring the colleague who holds the other half of the budget.*
