Orange Marketing

B2B marketers are used to optimizing for Google, but buyers are now turning to AI to research problems, compare vendors, and build shortlists before they ever reach your website. That means your brand’s visibility depends on more than traditional SEO.

In this 30-minute session, Red Banyan’s Evan Nierman and Orange Marketing’s Rebecca Gonzalez will show how PR and Answer Engine Optimization (AEO) work together to help B2B brands get found, cited, and trusted in AI-generated answers.

Evan will break down the PR moves that matter now, including how mid-sized B2B companies can earn credible third-party mentions, shape the narrative around their brand, and build authority before AI engines form an opinion from someone else’s content.

Rebecca will cover the AEO mechanics behind AI visibility, including why freshness matters, why LinkedIn and third-party sources are becoming harder to ignore, and what marketing teams can do now with structured content, FAQ schema, updated pages, and stronger trust signals.

You’ll leave with a clearer understanding of how earned media, reviews, awards, case studies, LinkedIn visibility, and website updates all feed AI discovery, plus practical steps your team can take this week to improve how answer engines understand and surface your brand.
