Nexl

Many BD and Marketing professionals find themselves pitching ideas long before they have the tools, influence or budget to move them forward. Whether it is new tech, a client program, or marketing campaign, it often comes down to one thing: can you make a strong enough case for it?

Join Leor Franks, CCO at Kingsley Napley, Tedo Lemstra, Business Development & CRM Consultant, Kato Aerts, Partner at Lydian, and Barbara Koenen-Geerdink, Managing Director EMEA at Nexl, for a discussion on how to build a business case that'll get your ideas get signed off.

In the session, our panel will discuss:

*   Whether to frame the conversation as a business case or a value case
*   How to position an idea so it lands with partners and show ROI
*   How to structure a narrative that cuts through
*   How ideas move from proposal to sign-off

Whether you're preparing to pitch a specific initiative or want to sharpen how you make the case for your ideas in the future, this session will help you turn a good idea into one the firm backs.
