We're a digital product agency that helps Australia’s leading brands create future-proof websites, apps and AI-powered experiences. 

We design and build flexible digital products that evolve as your business grows, delivering measurable value, not just one-off solutions. 

Our team champions user needs, composable strategies and a culture that cares about people and growth.


Inlight

Search is changing with the deepening of AI. Platforms like Google, ChatGPT and Perplexity aren’t just answering questions, they’re rethinking how information is found and shared.

In this webinar, hosted by [Inlight](https://www.inlight.com.au/) and presented by [Optimising](https://www.optimising.com.au/), we will break down what’s changing in search, why it matters, where the future is heading and what that means for your brand’s visibility. 

What you’ll learn:

*   How AI is impacting search platforms and discovery.
*   What GEO and AIO means for brand visibility.
*   How AI models deliver search results and citations
*   Real-world examples of AI’s impact on Australian businesses

If you’re a marketing or digital leader, or curious about the future of search, this session will give you the clarity, insights and practical steps to start optimising your business for long-term success in the age of AI-led search.

***About Optimising:***

*Established in Melbourne in 2008, Optimising brings over 15 years experience working with clients across Australia, creating innovative SEO solutions that deliver real and impactful results. Our formula for success is simple: A passionate and experienced team + ethical and innovative processes + data-driven methodologies that adapt to algorithm changes.*

***About Inlight:***

*Inlight is a digital product agency helping Australia’s leading brands create future-proof websites, apps and AI-powered experiences. We design and build flexible digital products that evolve as your business grows, delivering measurable value, not just one-off solutions. Our team champions user needs, composable strategies and a culture that cares about people and growth.*
