The Denim Deal is a global foundation that acts as a catalyst for public-private collaboration. Our mission is to close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton in the denim industry.

Denim Deal

**We are pleased to invite you to a special Denim Deal webinar featuring Emily Gubbay and Infinity Blue, part of the Denim Deal Innovation Hub.**

This 30-minute session will introduce Infinity Blue—an innovative circular color-sharing solution that reclaims synthetic indigo pigment from denim waste through a natural, non-toxic extraction process. By transforming discarded materials into a reusable source of color, Infinity Blue offers a new perspective on how we design, use, and regenerate color in denim.

The session will explore how rethinking color as a circular resource can unlock new opportunities for reducing environmental impact while maintaining creative and commercial value across the denim value chain.

This webinar is an opportunity to discover how design, science, and circular thinking come together to reshape the future of denim—moving from innovation to scalable impact.

We look forward to welcoming you.
