The Denim Deal is a global foundation that acts as a catalyst for public-private collaboration. Our mission is to close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton in the denim industry.

Denim Deal

Join our next Denim Deal webinar hosted by EIM by Jeanologia to explore how verified environmental impact measurement can support better decisions across the circular denim value chain.

In this 30-minute session, EIM by Jeanologia will introduce its Environmental Impact Measurement methodology, including EIM and the upstream EIM+ module. Together, these tools create the potential to assess environmental performance across the denim value chain, from yarn and fabric through finishing and the final garment.

The session will also explain what the new partnership between Denim Deal and EIM by Jeanologia means for our members, including the benefits available through the collaboration and the upcoming co-branded member pilot.

Through the pilot, the methodology will be applied to real circular denim products, helping explore how verified data can support continuous improvement, more informed decision-making, and more credible communication around environmental performance.

Participants will gain insight into:

*   How EIM and the upstream EIM+ module work across different stages of the denim value chain
*   How verified environmental impact measurement can support better product and process decisions
*   What the new Denim Deal partnership with EIM by Jeanologia offers to members
*   How impact data can support continuous improvement and more credible environmental communication

Because scaling circular denim is not only about increasing the use of post-consumer recycled cotton. It is also about understanding and improving the environmental performance of the products and processes behind it.
