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# Data Powerhouse: From Protection to Prediction

## September 2025 Webinar

### Event Description

Join our expert panel for an essential deep-dive into the modern data landscape. In just 60 minutes, you'll discover how to transform raw data into revenue while staying compliant and competitive. From HubSpots brand new powerful Data Hub and Smart CRM to business intelligence and data protection, B2B prospecting, and HubSpot AI-powered Sales tools - this powerhouse session covers the complete data journey.

Whether you're a marketing leader, sales professional, or business owner, you'll leave with practical strategies, compliance confidence, and cutting-edge tools to supercharge your data-driven growth. Plus, get exclusive access to templates, checklists, and resources you can implement immediately.

**What You'll Learn:**

*   Turn customer data into actionable business intelligence
*   Navigate GDPR and PECR compliance without killing your marketing
*   Source and maintain high-quality B2B prospect data
*   Leverage HubSpot's Data Hub, Smart CRM and Breeze Ai for predictive insights and personalisation at scale
*   Real-world solutions to common data dilemmas

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## Meet Your Data Dream Team

### Tony Dowling

**CRM Consultant, CRM & Business Intelligence Expert, Sales Coach**

Tony is cofounder of Convrg Agency a HubSpot Platinum Partner. With decades of experience at the sharp end of selling he has seen the world shift to a data centric model as we wrestle with the hybridisation of traditional sales and product led growth.

### Chris Roberts

**Data Protection Specialist | Cybata.co.uk**

**Chris Roberts is a leading data protection consultant who helps businesses navigate the complex world of GDPR and PECR compliance without sacrificing growth. With extensive experience in both legal frameworks and practical implementation, Chris translates regulatory requirements into actionable business strategies. He's known for his pragmatic approach to data protection, helping companies build robust compliance frameworks that actually work in real-world scenarios. Chris regularly advises businesses across sectors on data governance, privacy impact assessments, and marketing communications compliance.**

### Steven Forsdick

**B2B Data Specialist | Market Location (marketlocation.co.uk)**

Steven Forsdick is a B2B data strategist who specialises in helping businesses find, verify, and leverage high-quality prospect data for measurable results. With deep expertise in data hygiene, attribution modelling, and ROI measurement, Steven has helped countless organizations transform their approach to B2B prospecting. His focus on quality over quantity has revolutionised how companies think about their sales pipelines. Steven is passionate about data-driven growth strategies that deliver sustainable results while maintaining ethical standards.

### Anastasia Huet

**Partner Development Manager | HubSpot (hubspot.com)**

**Anastasia Huet leads a team of Partners at HubSpot, where she focuses on AI-powered CRM solutions and data-driven customer experience optimisation. With extensive experience in both marketing technology and customer success, Anastasia brings unique insights into how AI is transforming the way businesses capture, analyse, and act on customer data. She's at the forefront of HubSpot's AI initiatives, helping customers leverage cutting-edge tools like predictive analytics, automated personalisation, and intelligent data enrichment to drive growth at scale.**

***

**24th September 2025 | 60 Minutes**

## Opening

**Welcome & Introductions**

*   Host introduction of the "Data Dream Team"
*   Quick preview: "From raw data to revenue - and keeping it secure along the way"

## Session 1: The Foundation

**"Data That Delivers: CRM & Business Intelligence Essentials"**

*   Turning customer data into actionable insights
*   BI dashboards that drive decisions, not confusion
*   Quick wins for data-driven growth

## Session 2: The Shield

**"Data Protection in the Real World"** - Chris Roberts (Cybata)

*   GDPR beyond the buzzwords: practical compliance
*   PECR and marketing communications: what you can and can't do
*   Balancing data utility with privacy protection
*   Red flags that keep data officers awake at night
*   Quick audit checklist for attendees

## Session 3: The Goldmine

**"B2B Data: Quality Over Quantity"** - Steven Forsdick (Market Location)

*   Finding prospects who actually want to hear from you
*   Data hygiene: cleaning house for better results
*   Attribution that actually attributes
*   ROI measurement that matters

## Session 4: The Future

**"AI-Powered Data: The HubSpot Advantage"** - Anastasia Huet (HubSpot)

*   Smart data capture without the manual work
*   AI insights that predict customer behaviour
*   Automation that feels personal, not robotic
*   Preview: What's coming next in AI-driven CRM

## Power Panel

**"Data Dilemmas Solved"**

*   Rapid-fire Q\&A with all speakers
*   Real scenarios, real solutions
*   Interactive polls and audience questions

## Wrap-Up

**Next Steps & Resources**

*   Key takeaways summary
*   Connect with the speakers

***

**Bonus Content:** Post-webinar recording available to all registrations
